Beginning of January, the student count was 223
We enrolled 149 new students so far this year. Our total if we had never lost anyone would have been 372. Subtract the current active of 277 = 95 which is the total students lost this year.
The average students lost in the past 8 months was 11.875
Our average active count 233.75
11.875 divided by 233.75 = our attrition rate of 0.05 which is 5%
This is pretty average for the industry and is the highest it has ever been for us. This indicates that we need to work on retention. Typical of schools that grow above 250, attrition naturally gets worse because it is harder to keep great rapport with all the students. Schools with student counts over 250 often assign staff to a whole rank. That staff member is responsible for those ranked students. This way rapport building is divvied out. We, however, will work more as a team. The success of the school is everyone’s responsibility. The three “R’s” are Recruitment, Retention and Revenue and everyone should be capable of all tasks
We provide a great Red Carpet Experience when someone is on trial and at their intro, but then once they are enrolled, we sort of treat them like everyone else, which they are, but they haven’t made that connection yet so we need to keep up with that Red Carpet Experience, especially for their first 100 days.
We must keep this momentum of enrolling 30+ students per month for us to maintain our numbers and keep growing. Follow the systems, follow these steps and let’s keep growing.
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